Privacy and Cookie Policy

Privacy Policy

This Privacy Policy describes the policies of TF Corporation Ltd (trading as SeedMadness), Unit 1, Dolly Lane Business Centre, Leeds, LS9 7AS, West Yorkshire, United Kingdom, on the collection, use and disclosure of your information that we collect when you use our website ( (the “Store”).

The Store is committed to ensuring that your privacy is protected. We understand and adhere to the Data Protection Act, which was set up to help and protect you – the visitor.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

By accessing or using the Store, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Store.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on this page. The revised Policy will be effective immediately and your continued access or use of the Store will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

Information we collect

You may browse our website without any data being collected from you.

You do not have to have an account in order to purchase goods from us. However, in order to enjoy an easier browsing and shopping experience, we offer you the ability to register an account with us.

When you register an account with us and/or complete your order we will collect and process the following personal information:

  • full name
  • phone number
  • email address
  • shipping address 
  • financial information necessary to process your payment

This data will only be shared with our payment service provider and shipping services, and only for the purposes of processing and shipping your order.  All sensitive data is transmitted via an industry standard 256-bit secure socket layer connection.

We do not automatically collect personal data about you.

We collect anonymous, non-personal data, such as how many times a product is purchased or viewed, in order to  modify our website to improve the shopping experience for our users.

How we use your information

We require your personal information for the following reasons:

  • Creating / managing customer account
  • Processing of your order including payment transactions
  • Support
  • Newsletter
  • Internal record keeping

We do not store your payment details.

We may use the information to improve our products and services.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by phone or mail. We may use the information to customise the website according to your interests.

How we share your information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances for the purpose of processing and shipping your order. We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.

We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Store violates any third-party rights.

If the Store or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site.

The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google's privacy policy is available at:

In order to protect your personal information and to comply with privacy regulations such as GDPR (UK), we:

  • do not place Google Analytics cookies on your device until you consent by clicking the "Allow Cookies" button shown at the bottom of our website
  • mask IP addresses to hide your personal information from Google
  • had turned off Google Data Sharing
  • do not use other Google services in conjunction with Google Analytics cookies

You may refuse the use of Google Analytics cookies by Opting Out or selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


With your consent you may subscribe to our Newsletter in which we inform you about our current special offers. The promoted goods and services are described in the declaration of consent. The legal basis is Art. 6 paragraph 1 clause 1 point (a) GDPR.

We use a double-opt-in procedure for the application to our Newsletter, meaning that following your application we send you an email to the indicated email address in which we ask you to confirm that you requested subscription to the Newsletter. If you do not confirm your application, your information will be blocked and erased automatically after one month. In addition we store the IP addresses you used and the time of your application and confirmation. The purpose is to have proof of your application and if necessary to be able to clarify a possible misuse of your personal data.

The only obligatory information for the subscription to our Newsletter is your email address. The provision of additional, separately marked data is voluntary and is used in addressing you personally. After your confirmation we store your email address for the purpose of sending you the Newsletter.

You may withdraw your consent to the subscription of the Newsletter at any time and you may cancel the Newsletter at any time. You may confirm the withdrawal by clicking on the link provided in each e-mailed Newsletter or by sending a message to the contact data indicated in the imprint.

We use the external service provider MailUp as third-party processor for sending the Newsletter. MailUp's infrastructure guarantees compliance with the GDPR in order to ensure the protection of your personal data. Further information is available on MailUp's website:

Your rights

You have the following rights in relation to your Data:

  • Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
  • Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
  • Right to erase - the right to request that we delete or remove your Data from our systems.
  • Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
  • Right to data portability - the right to request that we move, copy or transfer your Data.
  • Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us. We will respond to your request in accordance with applicable law.

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at


The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control.

However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Links to other websites

Our Service may contain links to other websites that are not operated by us.

This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on our website.

We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Grievance / Data Protection Officer

If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at TF Corporation Ltd (trading as SeedMadness), Unit 1, Dolly Lane Business Centre, Leeds, LS9 7AS, West Yorkshire, United Kingdom, email: info ( at ) seedmadness ( dot ) com. We will address your concerns in accordance with applicable law.


Cookie Policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

What are cookies?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.

How we use cookies

As most of the online services, our website uses first-party and third-party cookies for several purposes.

First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

List of cookies we use

The table below lists the first party cookies we collect and what information they store.

Cookie Name Cookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.


The table below lists the 3rd paty party cookies we collect and what information they store.

Cookie Name Cookie Description
_GA Google Analytics. Distinguishes visitors to your site.
_GID Google Analytics. Distinguishes visitors to your site.
_GAT Google Analytics. Used to throttle request rate.


Managing browser cookie preferences

Different browsers provide different methods to block and delete cookies used by websites. Once you've accepted cookies on the website, you can change the settings of your browser to block/delete the cookies.

Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.




Internet Explorer:

If you are using any other web browser, please visit your browser’s official support documents.

Are you over 18?

Please confirm you are 18+ years old, and that using offered products is legal in your country.